Reno, Nevada – September 03, 2026 – Artificial intelligence is giving entrepreneurs and business leaders access to more answers, strategies, and recommendations than ever before. Joey Chandler, founder of Certain Growth Solutions, believes that abundance makes personal judgment more important, not less. As AI becomes faster at generating plans and possible solutions, Chandler argues that business owners need a reliable way to determine which of those options actually fits who they are and what they are trying to accomplish.
His approach centers on personal core values. Rather than treating values as broad statements about character, Chandler uses them as practical filters for decisions. The idea is straightforward: AI can provide options, but the person using it still has to decide which option deserves action.
More Answers Do Not Automatically Mean Better Decisions
A business owner can ask an AI platform how to increase revenue, improve marketing, launch an offer, or solve an operational problem and receive several plausible recommendations within seconds. The challenge begins after those answers arrive.
An entrepreneur might be presented with five strategies that could work, yet each could require a very different way of operating. Chandler believes simply following the option that appears most efficient can create problems when the strategy conflicts with the entrepreneur’s priorities, personality, or reasons for building the business.
“AI can hand you a thousand options in two seconds, but it cannot tell you which one is actually you. That is still a human job, and it is why I built Certain Growth Solutions around values instead of formulas,” said Joey Chandler, founder of Certain Growth Solutions.
Chandler’s own core values are connection, curiosity, and fun, but he does not ask clients to adopt them. His coaching is built around helping people identify and apply their own values. Two entrepreneurs can therefore receive the same AI recommendation and reasonably reach different conclusions because the strategy has to work for the person responsible for executing it.
Personal Values Can Become a Business Filter
Chandler believes the growing availability of AI-generated advice creates a new kind of decision problem. When information was scarce, finding a credible answer could be difficult. Now, the difficulty may be choosing among an abundance of reasonable answers without constantly changing direction.
Personal values can provide a filter for that choice. Instead of asking only whether a recommendation could work, Chandler encourages business owners to consider whether it supports their goals and reflects how they want to operate. That distinction can be particularly useful when a new tool, trend, or strategy begins competing for attention.
This does not mean ignoring data or rejecting AI recommendations that feel uncomfortable. Values are not a substitute for evidence. Chandler sees them as an additional source of context that helps the decision-maker evaluate what to do with the available information.
That human context remains important because an entrepreneur knows things about a business that cannot be reduced to a generic recommendation. Personal ambitions, customer relationships, responsibilities, risk tolerance, and the kind of company someone wants to build can all influence whether a seemingly strong strategy makes sense.
Staying Grounded as AI Accelerates Business
The pace of technological change adds another challenge. Founders are being asked to evaluate new AI tools while continuing to manage customers, revenue, employees, marketing, and everyday operations. Trying to respond to every development can make it easier to lose sight of existing priorities.
Chandler’s work at Certain Growth Solutions focuses on making values practical enough to use in those moments. His Clarity Tool helps people define values based on how they want to feel and how they want others to feel. The Refinement Engine is designed to help users recognize when fear is influencing a decision and consider what action their values suggest instead. His broader work also includes the Spark Word System and 3D Printed Life approach.
The common thread is not resistance to technology. Chandler’s position is that stronger self-knowledge can make technology more useful. Someone who understands personal priorities can give an AI system better context, evaluate its recommendations more critically, and reject ideas that do not serve the intended goal.
As AI continues to make information and possible solutions easier to obtain, Chandler believes the ability to choose well may become increasingly valuable. Technology can help answer the question of what could be done. Personal values can help entrepreneurs decide what they are actually willing to build, pursue, and stand behind.
About Joey Chandler
Joey Chandler, born October 29, 1970, in Detroit, Michigan, is an American alignment coach and entrepreneur based in Reno, Nevada. He graduated from Whitman College in 1993 with a degree in Politics and has worked across coaching, photography, creative media, retail, and entrepreneurship. Chandler founded Certain Growth Solutions after his own experience rebuilding following burnout influenced his approach to business and personal growth. His work now focuses on helping entrepreneurs turn their core values into practical tools for decision-making, goal-setting, and maintaining clarity and confidence during periods of uncertainty.
About Certain Growth Solutions
Certain Growth Solutions is a values-based coaching company founded by Joey Chandler. The company helps entrepreneurs apply personal values to business decisions, goals, and everyday actions through methods such as the Clarity Tool, Refinement Engine, Spark Word System, and the 3D Printed Life approach. Its work focuses on giving business owners practical ways to recognize fear-driven decisions, clarify priorities, and take actions that reflect their own values.
For more information, visit Certain Growth Solutions. Joey Chandler is also on Facebook, Instagram, and LinkedIn.
Media ContactCompany Name: Certain Growth SolutionsContact Person: Joey ChandlerEmail: Send EmailCity: RenoState: NevadaCountry: United StatesWebsite: https://www.certaingrowth.com
