San Francisco yacht charter company LUXE builds out corporate team-building and holiday party program

August 11 18:15 2026
San Francisco yacht charter company LUXE builds out corporate team-building and holiday party program

Luxe Cruises and Events, a San Francisco yacht charter company, is expanding its corporate program to help companies run team-building activities and holiday gatherings on San Francisco Bay. The company works with corporate planners on everything from short icebreaker exercises to full-scale holiday parties, using its fleet of yachts as the venue.

Company representatives say demand for off-site meetings has grown as employers look for ways to bring hybrid and remote teams together in person. A charter on the bay gives a group a private space and a change of scenery that a conference room does not offer, along with views of the San Francisco and East Bay skylines.

“Teams need a reason to put their laptops away and talk to each other,” said Toby Proescher, CEO at Luxe Cruises and Events. “A yacht gives people that reason. There’s nowhere else to go, so people actually engage with the exercises and with each other.”

Team building activities built around each group’s goals

The company’s approach draws on research showing that team building events with clear, specific goals do more for engagement and productivity than generic outings. Luxe Cruises and Events works with corporate planners before each charter to match activities to what a team needs to work on, whether that is communication, creative problem solving, or trust among people who don’t normally work together.

Popular exercises include building challenges that ask teams to construct something, such as a device that protects an egg from a drop, using limited supplies. Other sessions have teams trade unsolved work problems with each other and present solutions on the spot. The company has also run personality-based workshops using DISC, Myers-Briggs, and similar assessments, along with lighter icebreakers like show-and-tell sessions and guessing games built around names and professions.

A full list of seven activities that work well aboard a yacht is on the company’s site: Seven great team building activities that fit on a yacht.

A different standard for corporate outings

Beyond team building days, Luxe Cruises and Events runs charters for companies that want a private, higher-end alternative to a standard boat tour. Guests get dedicated crew service, catering, and a route along the bay instead of a fixed schedule of stops shared with other passengers. The company outlines what separates a private charter from a typical tour boat in its guide, Yachting in style: luxury boating experiences.

Holiday parties without the venue headaches

Corporate holiday parties make up the other half of the company’s fall and winter calendar. Planning one comes with its own set of decisions: guest count, dietary needs, entertainment, and a venue that holds everyone without feeling cramped. Luxe Cruises and Events has published a planning guide covering those decisions, How to plan a corporate holiday party, aimed at HR teams and office managers handling the event alongside their regular workload.

For companies weighing San Francisco venues specifically, the company positions its fleet as an alternative to hotel ballrooms and downtown event spaces. Its case for yacht charters as holiday party venues, including capacity and booking details, is at The best SF holiday party venues are with Luxe Cruises and Events.

Frequently asked questions

What size groups can charter a yacht with Luxe Cruises and Events? The company’s SF Wine Fleet includes vessels sized for small executive teams up through large all-company gatherings. Planners match a yacht to each client’s guest count.

How far in advance should a company book a holiday party charter? December dates fill quickly on San Francisco Bay, so the company recommends booking corporate holiday charters by early fall.

Can team building activities be customized to a department’s specific goals? Yes. Luxe Cruises and Events works with meeting planners ahead of time to select or adapt exercises based on stated goals, whether that’s cross-department communication or trust-building for a newly formed team.

Are catering and drinks included in a charter? Catering and beverage service options are arranged as part of the booking process with the client’s event planning contact.

Does the company only handle holiday events? No. While winter holiday parties are a busy season, Luxe Cruises and Events books team building charters, client entertainment cruises, and private outings throughout the year.

About Luxe Cruises and Events

Luxe Cruises and Events operates its corporate program out of San Francisco, running charters on San Francisco Bay for team building days, client entertainment, and holiday parties. The company works directly with corporate meeting planners, HR departments, and office managers to build an itinerary around each group’s goals and guest count.

Companies interested in booking a team building charter or a holiday party can reach the events team through the contact page at luxecruises.com.

Media Contact
Company Name: Luxe Cruises & Events
Contact Person: Sanda Proescher
Email: Send Email
Phone: (510) 263-9790
Country: United States
Website: https://luxecruises.com/events/