DeRUCCI Group marked another significant advancement in its global strategy today by jointly establishing a joint venture with Indonesian industry leader Duta Abadi Primantara (DAP) and celebrating the grand opening of two stores simultaneously. The event represents a further deepening of the partnership between the two parties and a major milestone in officially bringing the DeRUCCI brand’s mission of “helping people sleep better” to the Indonesian market.
Dual Store Openings in Indonesia and Signing of Strategic Cooperation Agreement
(Ribbon-cutting ceremony of DeRUCCI Group and DAP Group)
In the morning, the flagship store located in the core commercial district of Gading Serpong and the store situated in the IDD high-end design district were unveiled simultaneously. During the ribbon-cutting ceremony, representatives from DeRUCCI Group and DAP jointly cut the ribbon, officially welcoming guests. The event drew a bustling crowd, bringing together consumers, channel partners, industry guests, and mainstream media in a vibrant atmosphere.
(Strategic signing ceremony between DeRUCCI Group and DAP Group)
Following the ribbon-cutting, DeRUCCI Group and DAP held a strategic cooperation agreement signing ceremony. Building on a strong track record of collaboration, the two parties reached a renewed, in-depth consensus across manufacturing, channels, and brand dimensions, elevating their partnership to a higher level. Both sides will continue to center on the core strategy of “localized operation of an international brand,” deeply integrating DeRUCCI’s extensive expertise in healthy sleep technology with DAP’s local advantages honed over more than 30 years in Indonesia, to consistently deliver premium sleep experiences to Indonesian consumers.
On opening day, many local consumers, drawn by the brand’s reputation, came eager to experience the DeRUCCI T11+ AI series smart mattress, which made its debut in the Indonesian market. The trial experience generated enthusiastic feedback, with users highly praising the mattress’s cutting-edge intelligent responsiveness and superior comfort.
Brand Launch Gala Held as AI Series Debuts in Indonesia
(Grand unveiling of DeRUCCI AI series)
That evening, the brand launch gala jointly hosted by DeRUCCI Group and DAP commenced. Core team members, key partners, and distinguished guests from both sides gathered to witness this milestone moment, where the DeRUCCI AI series was officially unveiled.
Anthony Setiawan, Executive President of DAP Group, took the stage first to deliver a speech, highly commending the close collaboration and expressing firm confidence in the prospects of future cooperation. As introduced, DAP was founded in 1990 and is a leader in Indonesia’s high-end and luxury mattress and bedding segment. With over 30 years of manufacturing and sales experience, DAP holds the exclusive manufacturing and distribution rights for a portfolio of top international brands in Indonesia and parts of Southeast Asia, including Aireloom®, King Koil®, Serta®, Tempur®, and Florence®. Leveraging its strong capabilities in international brand operations, DAP has become the preferred supplier for Indonesia’s five-star and luxury hotel project market, with its products widely featured in landmark luxury hotels such as The Ritz-Carlton, Four Seasons, Shangri-La, and Marriott. DAP has also been recognized for several consecutive years with the “Indonesia’s Most Admired Company Award (IMAC)” presented by Frontier Consulting Group.
In his speech, Mr. Wang Bingkun, Founder and Chairman of DeRUCCI Group, stated, “DeRUCCI Indonesia will steadfastly uphold four principles: technology sharing, deep localization, compliant operations, and mutually beneficial coexistence. Through excellent service and technology-leading products, we are committed to building a pioneering brand in the healthy sleep sector and will work with all parties to establish Indonesia as an important operational and supply hub for DeRUCCI Group within the ASEAN region.”
Deepening Local Cooperation to Forge a New Chapter in Strategy Implementation
Industry observers see the simultaneous opening of two flagship stores in Indonesia as a new starting point for DeRUCCI Group’s global expansion and a solid step forward in deepening its Southeast Asian presence. Integral to this collaboration is DAP’s comprehensive system, which integrates R&D, independent laboratory testing, localized large-scale manufacturing, nationwide logistics and distribution across Indonesia, and a full suite of after-sales services. DAP currently operates 14 branches and representative offices in regions including Java, Sumatra, Sulawesi, and Bali, with a network of over 1,000 independent dealers, giving it broad local channel coverage. The profound synergy between DeRUCCI’s healthy sleep technology expertise and DAP’s localized operational strength provides a robust foundation for turning this partnership into reality.
Moving forward, DeRUCCI Group will continue to harness AI smart sleep technology as its core driving force, joining hands with outstanding local partners like DAP to deliver smarter and healthier sleep solutions to consumers in Indonesia and across Southeast Asia, bringing the concept of scientific sleep to millions of households.
DeRUCCI Makes Indonesia Debut with Dual Store Openings, Charting a New Southeast Asia Blueprint
Media ContactCompany Name: DeRUCCIContact Person: Zhang Na NaEmail: Send EmailPhone: 0769-85035088Country: ChinaWebsite: https://www.derucci.com/
