SHANGHAI – ChinaJoy 2026 opened at the Shanghai New International Expo Centre under the theme “Game with AI,” spotlighting the growing integration of artificial intelligence across e-commerce, consumer technology, gaming, mobile applications and business growth. The event also underscored AI’s evolution from a product innovation tool into essential infrastructure for global business expansion.
AIMarX made its ChinaJoy debut at Booth W4 A202 in the B2B exhibition area. At the W3 conference venue, Wu Wei, VP of iFLYTEK AI Marketing BG, Head of Overseas Sales, delivered a keynote titled “AI-Empowered Full-Funnel Growth in Global Marketing.” He explained how AIMarX combines media resources, data and AI to build an integrated growth loop spanning brand awareness, user acquisition, sales conversion and monetization.
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Built on iFLYTEK SPARK LLM, AIMarX brings resources, data and AI into one framework. Its resource layer spans major media platforms, connected TV, device manufacturers, digital out-of-home networks and vertical media. Its data layer integrates influencer, media and first-party customer data into a continuous cycle of feedback, modeling, business intelligence, asset accumulation and optimization. Its AI layer, powered by the SuperAgent platform, connects influencer collaboration, content generation and campaign optimization. Agents continuously monitor performance, identify issues and generate strategies, while people retain responsibility for business judgment and critical decisions.
iFLYTEK’s own global expansion demonstrates this approach. Since announcing its international strategy in early 2023, the company has built localized product portfolios across multiple markets. AI photo frame became a breakout product on TikTok in the United States and ranked first in its category by sales during Black Friday. AI hardware products—including iFLYTEK AINOTE, AI Translator and AI Recorder—have delivered 438% revenue growth across key markets such as the United States, Japan and South Korea.
AIMarX’s Four Engines for Global Growth
AIMarX provides four connected growth engines: global programmatic advertising, media agency, affiliate network and overseas influencer marketing.
In global programmatic advertising, AIMarX operates its own demand-side platform and ad exchange, reaching 2.5 billion users worldwide and processing more than 80 billion requests daily. For a U.S. casual gaming client using the in-app advertising model, the team combined iFLYTEK audience data, high-engagement and high-conversion signals, first-party data and AppsFlyer feedback with lookalike modeling and multichannel creative testing. The campaign generated more than 500 installs during its first week, reduced acquisition costs by 30% and increased install volume fivefold during the scaling phase.
The media agency services bring together Google, Apple Ads, Meta and TikTok, as well as international media resources from Chinese device brands including OPPO, vivo, Xiaomi, Transsion and HONOR. Its AI Co-pilot supports centralized account setup, management and campaign optimization. Through real-time monitoring, cross-platform strategies, dynamic budgeting and automated risk alerts, iFLYTEK has increased daily media spend by 175%, multiplied high-quality strategies eightfold and reduced inefficient spend to below 10%.
For global e-commerce, AIMarX’s affiliate network connects brands with high-converting offers from SHEIN, TikTok Shop, AliExpress and other marketplaces. Intelligent offer matching and conversion optimization help brands generate measurable, sustainable gross merchandise value while enabling publishers to improve monetization. AIMarX is currently TikTok Shop’s leading partner across five Southeast Asian markets.
For overseas influencer marketing, iFLYTalent connects more than 1,000 exclusively contracted creators and a reachable network of over 15 million influencers across technology, home, automotive, parenting, outdoor, beauty, AI software and gaming. In one campaign for a pet supplies brand, AI-based multimodal analysis identified genuine multi-cat creators for a dual-bowl automatic feeder. AIMarX matched more than 30 qualified creators in one day and ultimately delivered over 500 pieces of content.
AIMarX now operates across more than 100 countries and regions, reaches 3 billion users, works with over 1,000 media partners and serves more than 2,000 clients worldwide.
“AI-powered full-funnel marketing growth is ultimately about connecting every stage of the journey, so that every campaign contributes to long-term value,” Wu said. “AIMarX looks forward to working with more global partners, with AI as the engine for their next phase of growth.”
Media ContactCompany Name: iFLYTEK CO.,LTDContact Person: XiaoyingEmail: Send EmailCity: HefeiCountry: ChinaWebsite: www.iflytek.com
