Perth, Western Australia – June 19, 2026 – Asta La Luna is continuing to capture the attention of Australian shoppers with its colourful, practical, and multi-use carry all bags, positioning the Perth based brand as a go to name for everyday organisation, travel, beauty storage, and gifting.
Founded in Western Australia, Asta La Luna has built its reputation on bags that are designed to be both beautiful and useful. The brand’s carry-all collection includes washable, plastic-free bags in a wide range of prints, textures, colours, and sizes, giving customers a stylish alternative to the standard makeup bag in Australia.
The growth comes as Australia’s beauty and online retail sectors continue to expand. IMARC Group valued the Australian beauty products market at USD 15.46 billion in 2025 and projected it to reach USD 22.14 billion by 2034.
“Asta La Luna was created for people who wanted more from their everyday bags. Customers are looking for pieces that can move with them from home to work, from the bathroom counter to the suitcase, and from daily routines to special occasions. Our carry all bags are loved because they are roomy, washable, easy to style, and made for real life, not just one single use,” said Chiara Pinto, spokesperson for Asta La Luna.
The collection is designed for shoppers who want to buy a makeup bag that do more than store cosmetics. Customers use Asta La Luna bags for skincare, haircare, stationery, accessories, travel essentials, baby items, and daily handbag organisation. Popular designs include floral prints, gingham styles, bow patterns, terry textures, cotton finishes, and soft fuzzy options.
Asta La Luna also offers custom bundles, allowing customers to save 15% on selected combinations. Bundle options include everyday, study, bridesmaid, vanity, and hair tool sets, making it easier for shoppers to build a collection of personalised makeup bag around their lifestyle. New customers can also subscribe to the brand’s email newsletter to receive 10% off their first purchase.
“Our customers often tell us that one bag quickly becomes three or four because each one finds a different role in their day,” Pinto added. “A makeup bag might become a travel pouch, a desk organiser, a bridesmaid gift, or a baby bag insert. That versatility is what makes the range so special. We are proud to offer Australian designed products that bring personality, function, and joy into everyday routines.”
For shoppers browsing for a makeup bag online, the Asta La Luna range includes large and mini carry all bags, vanity cases, pouches, toiletry bags, travel bags, and accessories.
Asta La Luna’s refund policy allows change of mind returns on cosmetic bag within 30 days of receiving an order in exchange for a credit note, provided items are unused, unwashed, unaltered, and in original condition. Faulty items may be eligible for a refund or replacement in line with the brand’s policy.
About Company:
Asta La Luna is a Perth based Australian brand founded by designer Chiara Luna. The brand began with washable, plastic free carry all box bags and has since expanded into everyday essentials including pouches, wallets, pencil cases, totes, swim, travel accessories, and more. Visit https://astalaluna.com.au/
Media ContactCompany Name: Astala LunaContact Person: Chiara PintoEmail: Send EmailPhone: 0466111824City: Perth, Hamilton HillState: Western AustraliaCountry: AustraliaWebsite: https://astalaluna.com.au/
