Reco Jefferson, founder and CEO of Roughnecks Ecom, is the focus of a newly released exclusive interview titled “Building from Scratch: How Reco Jefferson Turned Curiosity into an E-Commerce Empire.” The interview offers a detailed look at how Jefferson’s early curiosity about technology, combined with hard-won discipline from military service, helped him build a sustainable business from the ground up.
Born in Mississippi and now based in Philadelphia, Jefferson’s journey is one marked by self-education, hands-on learning, and a deep belief in creating opportunities through smart systems. In the interview, Jefferson shares how a love for working on cars evolved into a passion for building systems and businesses. His military service in the U.S. Air Force added the focus and leadership skills necessary to scale his dreams into reality.
“I learned how to stay focused under pressure,” Jefferson explains. “The military taught me that small habits every day lead to bigger wins over time.”
After graduating from Penn State University and working as a software engineer, Jefferson transitioned into e-commerce. Through countless hours of trial and error, he discovered that automation was the key to building online stores that could grow without constant oversight. This revelation led to the founding of Roughnecks Ecom, a company that today helps clients simplify and scale their online businesses using tech-driven solutions.
The feature also touches on Jefferson’s life beyond business. Whether racing cars with the Sports Car Club of America, traveling to new places, or simply unwinding with a good horror or action movie, Jefferson stays connected to the passions that have fueled his personal and professional growth.
Importantly, Jefferson is committed to giving back. He actively mentors young people in Philadelphia, speaking at schools and community events to encourage the next generation to dream bigger and take control of their futures.
“I want kids to know they can build something, even if they don’t have a perfect starting point,” he says.
Jefferson’s story is a reminder that success is rarely about luck—it’s about curiosity, hard work, resilience, and the willingness to build something, even when the odds seem stacked against you.
Reco Jefferson of Roughnecks Ecom
Reco Jefferson is the founder and CEO of Roughnecks Ecom, an e-commerce company based in Philadelphia, Pennsylvania. A U.S. Air Force veteran and Penn State graduate, he is passionate about building scalable, automated business systems and mentoring youth in his community. His personal interests include car racing, Formula 1, traveling, and enjoying films.
To read the full interview, click here.
Media ContactCompany Name: Reco Jefferson of Roughnecks EcomEmail: Send EmailCity: PhiladelphiaState: PennsylvaniaCountry: United StatesWebsite: https://www.recojeffersonroughnecksceo.com/
