{"id":616268,"date":"2026-09-29T23:30:25","date_gmt":"2026-09-29T23:30:25","guid":{"rendered":"https:\/\/www.olympiajournal.com\/news\/story\/616268\/customers-are-skipping-google-and-asking-chatgpt-claude-gemini-and-perplexity-for-answers.html"},"modified":"2026-09-29T23:30:25","modified_gmt":"2026-09-29T23:30:25","slug":"customers-are-skipping-google-and-asking-chatgpt-claude-gemini-and-perplexity-for-answers","status":"publish","type":"post","link":"https:\/\/www.olympiajournal.com\/news\/story\/616268\/customers-are-skipping-google-and-asking-chatgpt-claude-gemini-and-perplexity-for-answers.html","title":{"rendered":"Customers Are Skipping Google and Asking ChatGPT, Claude, Gemini, and Perplexity for Answers"},"content":{"rendered":"
Digital Media Sapiens helps brands compete for visibility across Google, ChatGPT, Gemini, Perplexity and the new generation of AI search.<\/div>\n

Dubai, UAE – September 29, 2026:<\/strong> Imagine a potential customer sitting in Dubai, London or New York and asking:<\/p>\n

“Which jewellery brand should I trust for an engagement ring?”<\/em><\/p>\n

Or:<\/p>\n

“Which clinic should I consider for this treatment?”<\/em><\/p>\n

They may no longer begin with a list of websites.<\/p>\n

They may ask an AI-powered search engine for the answer.<\/p>\n

And that creates a new battle for brands: not simply ranking — but being understood, trusted, mentioned and recommended.<\/strong><\/p>\n

That is where Digital Media Sapiens (DMS), a Dubai-based digital marketing agency with more than 13 years of experience, is expanding its focus across SEO, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).<\/strong><\/p>\n

“For years, businesses have fought to be on page one of Google. Now there is another question: when a customer asks AI who they should choose, does your brand appear in the conversation?” <\/em>says Sangeeta Butani, Founder and CEO of Digital Media Sapiens.<\/p>\n

“We believe brands need to prepare for both worlds — traditional search and AI-driven discovery. The opportunity is not to abandon SEO. It is to make the entire digital presence stronger, more authoritative and easier for search engines and AI systems to understand.”<\/em><\/p>\n

https:\/\/youtu.be\/HkFEvLJDrkk?si=vXErpPfO0jTBRCYt<\/a><\/p>\n

THE SEARCH GAME IS CHANGING<\/strong><\/p>\n

AI is becoming an increasingly important layer between customers and businesses. Google has expanded AI Overviews to more than 200 countries and territories and has continued developing AI Mode as a more conversational search experience. Meanwhile, new research from Conductor found that 94% of surveyed enterprise marketing leaders planned to increase their AEO investment in 2026<\/strong>, while 97% reported that AEO had a positive impact on their marketing funnel in 2025. The implication for businesses is simple:<\/p>\n

Visibility is no longer only about where you rank. It is increasingly about whether your brand becomes part of the answer.<\/strong><\/p>\n

SEO + AEO + GEO: ONE VISIBILITY STRATEGY<\/strong><\/p>\n

Digital Media Sapiens brings the three disciplines together rather than treating them as disconnected marketing projects.<\/p>\n

SEO — Search Engine Optimisation<\/strong> Builds the technical foundation, relevance and organic visibility needed to compete in traditional search.<\/p>\n

AEO — Answer Engine Optimisation<\/strong> Helps structure information so answer engines can understand the questions customers are asking and identify useful, authoritative answers.<\/p>\n

GEO — Generative Engine Optimisation<\/strong> Focuses on the broader visibility of a brand across generative AI experiences — including brand mentions, citations, authority and the digital signals that influence how information is surfaced.<\/p>\n

The objective is not to chase a new acronym every time technology changes.<\/p>\n

The objective is to make your brand easier to find, understand, trust and choose.<\/strong><\/p>\n

FROM “WHERE DO WE RANK?” TO “WHO IS AI RECOMMENDING?”<\/strong><\/p>\n

Digital Media Sapiens works with businesses where trust and visibility can directly influence commercial decisions, including specialist healthcare and luxury sectors.<\/p>\n

Its AI visibility approach examines how a brand appears across platforms such as:<\/p>\n