{"id":616082,"date":"2026-09-29T16:09:33","date_gmt":"2026-09-29T16:09:33","guid":{"rendered":"https:\/\/www.olympiajournal.com\/news\/story\/616082\/digital-strategist-art-conforti-expands-seo-approach-to-address-the-rise-of-generative-search.html"},"modified":"2026-09-29T16:09:33","modified_gmt":"2026-09-29T16:09:33","slug":"digital-strategist-art-conforti-expands-seo-approach-to-address-the-rise-of-generative-search","status":"publish","type":"post","link":"https:\/\/www.olympiajournal.com\/news\/story\/616082\/digital-strategist-art-conforti-expands-seo-approach-to-address-the-rise-of-generative-search.html","title":{"rendered":"Digital Strategist Art Conforti Expands SEO Approach to Address the Rise of Generative Search"},"content":{"rendered":"
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\"Digital<\/a><\/div>\n
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Arthur “Art” Conforti, Sarasota-based digital marketing strategist and entrepreneur whose experience spans retail business, website development, SEO and emerging generative search strategies.<\/div>\n<\/div>\n<\/div>\n
Arthur “Art” Conforti is expanding his approach to SEO and digital strategy to address the rapid growth of generative and AI-powered search. Drawing on decades of experience in retail, technology and digital marketing, Conforti and his team use ongoing measurement and testing to evaluate traditional SEO, GEO and emerging search strategies. Recent client results illustrate the team’s focus on measurable improvements in online visibility, leads and sales.<\/div>\n

SARASOTA, FL – September 28, 2026 – Digital strategist Art Conforti and the team at Bloomerang are expanding their approach to retail website optimization as traditional search engine optimization increasingly intersects with generative engine optimization (GEO) and AI-powered search.<\/p>\n

Conforti, who specializes in digital strategies for retail and local businesses, has built his approach around a principle he frequently shares with his team and clients: “You can’t be great at anything you don’t measure.<\/p>\n

“That philosophy has led Bloomerang to emphasize measurement throughout its SEO and GEO work. The company’s strategists monitor website content, search performance and digital visibility while testing strategies designed to help clients improve their presence across traditional search engines and emerging AI-driven search experiences.<\/p>\n

“The internet is changing fast, and now is not the time to sit still or wait,” Conforti said. “Understand what is going on. Embrace it, work it, test it and learn from it. Generative search is still new enough that businesses have an opportunity to start learning now.”<\/p>\n

Measuring Digital Strategies Through Client Results<\/strong><\/p>\n

Conforti points to recent client experiences as examples of why measurement remains central to the company’s approach.<\/p>\n

Martin’s Movers contacted the team after the company had gone approximately three weeks without receiving a request for a quote through its website. Bloomerang subsequently rebuilt and optimized the website, implementing and monitoring changes throughout the process. According to the company, Martin’s Movers later began receiving approximately one to two leads per day.<\/p>\n

The agency has also applied its approach within the floral industry, where Conforti has decades of experience.<\/p>\n

Domenic Graziano Flowers & Gifts, a Pennsylvania florist with a history spanning more than four decades, has worked with Conforti for approximately two years. According to the business, it has experienced double-digit sales increases during multiple months since the relationship began.<\/p>\n

“I have known of Art for years. I just couldn’t believe this could be done,” said Domenic Graziano. “I stand happily corrected.”<\/p>\n

Petals & Stems, a Dallas-area florist, has also worked with Conforti and his team on its digital marketing strategy.”<\/p>\n

Art is more like a partner. I can call him any time, day or night. You can tell his heart is in all that he does,” said Petals & Stems owner Brad Weinstein. “My results have been record-breaking. We never reached sales like this before.”<\/p>\n

The Bloomerang team has more recently been monitoring how the florist appears within AI-powered search experiences as part of its ongoing GEO work, reflecting a broader shift in the way the agency evaluates digital visibility.<\/p>\n

From SEO to GEO and AI Search<\/strong><\/p>\n

The emergence of generative search has added another dimension to the metrics businesses must consider. Traditional Google rankings, website traffic and conversions remain important, while businesses are increasingly paying attention to how their brands, services and expertise are represented by AI-powered search and answer engines.<\/p>\n

Conforti and the Bloomerang team are testing strategies across these environments and measuring the results to determine which approaches produce meaningful improvements for clients.<\/p>\n

The company also maintains a market-exclusivity philosophy for certain client relationships, generally avoiding representation of competing businesses within the same profession and geographic market.<\/p>\n

Conforti believes businesses should view the rapid development of AI search as an opportunity to learn rather than a reason to delay.<\/p>\n

“Nobody has decades of experience with generative search because the technology hasn’t existed that long,” Conforti said. “Businesses still have time to understand it, experiment with it and determine what works. Our job is to keep measuring, keep learning and share what we discover.”<\/p>\n

Conforti encourages business owners and industry professionals to exchange ideas and ask questions as search technology continues to evolve.<\/p>\n

About Arthur Conforti<\/strong><\/p>\n

Arthur “Art” Conforti is a Sarasota, Florida-based retail entrepreneur, digital strategist, consultant and speaker with more than four decades of business experience. After building Beneva Flowers into a nationally recognized floral business, Conforti expanded his focus into website development, digital marketing and search strategy through ventures including Beneva Solutions, Bloomerang Solutions and Sarasota Web Solutions. Today, he works with the Bloometrix team on SEO, GEO and digital strategies designed to help retail and local businesses adapt to changes in traditional and AI-powered search.<\/p>\n

Media Contact<\/span>
Company Name:<\/strong> Arthur Conforti<\/a>
Contact Person:<\/strong> Arthur
Email:<\/strong> Send Email<\/a>
City:<\/strong> Sarasota
State:<\/strong> FL
Country:<\/strong> United States
Website:<\/strong> https:\/\/www.arthurconforti.com\/<\/a><\/p>\n

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