{"id":614737,"date":"2026-09-21T20:18:28","date_gmt":"2026-09-21T20:18:28","guid":{"rendered":"https:\/\/www.olympiajournal.com\/news\/story\/614737\/odyssey-a-fashion-journey-of-discovery-and-transformation-at-nyfw-ss27.html"},"modified":"2026-09-21T20:18:28","modified_gmt":"2026-09-21T20:18:28","slug":"odyssey-a-fashion-journey-of-discovery-and-transformation-at-nyfw-ss27","status":"publish","type":"post","link":"https:\/\/www.olympiajournal.com\/news\/story\/614737\/odyssey-a-fashion-journey-of-discovery-and-transformation-at-nyfw-ss27.html","title":{"rendered":"Odyssey: A Fashion Journey of Discovery and Transformation at NYFW SS27"},"content":{"rendered":"

New York, NY – September 21, 2026 –<\/strong> On the evening of September 15, 2026, 155 Suffolk Street in New York City became the setting for “Odyssey,” a New York Fashion Week SS27 runway presentation hosted by international art and design incubation platform NotYetArt (NYA). Bringing together eight emerging brands—six clothing labels and two accessories brands—the presentation offered a diverse vision of SS27 through distinct creative perspectives.<\/p>\n

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Top: RUBY OTTEM, SHUYU YAO, ELPIS, MADEINNEPTUNE (Accessories).<\/em><\/p>\n

Bottom: ROVIANA, HAYDEN LEHR, YAXUAN XU, WOODUFLY (Accessories).<\/em><\/p>\n

Photography: Harry Yang<\/em><\/p>\n

“Odyssey” draws inspiration from the enduring themes of journey and exploration found in Homer’s ancient Greek epic The Odyssey. The meaning of a journey lies not only in reaching a destination, but also in the discoveries made along the way and the ways in which experience brings about change. Inspired by this idea, the SS27 presentation places “Odyssey” within a contemporary fashion context, bringing together designers and brands with distinct experiences and creative perspectives to explore discovery and transformation through evolving design languages.<\/p>\n

Runway Brands<\/strong><\/p>\n

Clothing:<\/p>\n

ELPIS, SHUYU YAO, ROVIANA, RUBY OTTEM, YAXUAN XU, HAYDEN LEHR<\/p>\n

Accessories:<\/p>\n

WOODUFLY, MADEINNEPTUNE<\/p>\n

Across the eight brands, distinct creative directions emerged through clothing and accessories, with different approaches to silhouette, material, construction, and storytelling. These creative paths converged on the “Odyssey” runway, where individual experiences, ideas, and modes of expression came together to shape a fashion journey centered on discovery and transformation.<\/p>\n

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Runway details, from left: YAXUAN XU, RUBY OTTEM, SHUYU YAO, ROVIANA, HAYDEN LEHR, ELPIS<\/em><\/p>\n

Photography: Harry Yang, Tom Hu, Ziyang Wang, Jingyi Zhang<\/em><\/p>\n

Pop-Up Showcase<\/strong><\/p>\n

Alongside their presence on the runway, WOODUFLY and MADEINNEPTUNE extended their presentations through dedicated pop-up booths, offering guests a closer look at their work and bringing their distinct creative expressions beyond the runway.<\/p>\n

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Pop-Up details, from left: MADEINNEPTUNE, WOODUFLY<\/em><\/p>\n

Photography: Yutong Jiang, Celia Tewey<\/em><\/p>\n

From different points of departure to their meeting on a shared runway, “Odyssey” brought together eight independent creative paths. Rather than offering a single interpretation of the theme, the participating brands approached it on their own terms, collectively reflecting the discovery, change, and forward movement embedded in the idea of a journey.<\/p>\n

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Photography: Ziyang Wang<\/em><\/p>\n

“Odyssey” drew media, photographers, fashion creatives, and industry guests, with attention from across the fashion and creative community extending throughout the evening. As the final looks made their way down the runway, the show came to a close amid an enthusiastic audience response, marking a memorable night for NotYetArt at New York Fashion Week SS27.<\/p>\n

For NotYetArt, “Odyssey” also marked a continuation of the platform’s own journey. By bringing emerging designers, independent brands, and the creative community together within the context of New York Fashion Week, NotYetArt continues to expand opportunities for young creatives to be seen and connected—allowing different creative paths to meet here before moving forward into the next stage of their journeys.<\/p>\n

Credit Team<\/strong><\/p>\n

Show Production: NotYetArt Inc.<\/p>\n

Show Producer & Director: Tara (Yalin) Hu & Sichun (CiCi) Zhang<\/p>\n

DJ: Ziyan Zhang<\/p>\n

Lead Photographer & Lighting Director: Ziyang Wang<\/p>\n

Photographers: Tom Hu, Yutong Jiang, Kei, Xiaoyue Li, Longbow Image (Tim Longbow), Haodong Wang, Sean Wang, Harry Yang, Jingyi Zhang, Zhiquan Zhao<\/p>\n

Casting Director: Tanya<\/p>\n

Lighting Sponsor: YITUO LLC<\/p>\n

About Us<\/strong><\/p>\n

NotYetArt is a global co-creation platform for artists and designers. Based in New York, we are dedicated to redefining the intersection of art design, fashion, and flobal influence.<\/p>\n

Media Contact<\/span>
Company Name:<\/strong> NotYetArt Inc<\/a>
Contact Person:<\/strong> Tara
Email:<\/strong> Send Email<\/a>
Country:<\/strong> United States
Website:<\/strong> notyetart.com<\/a><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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