{"id":605234,"date":"2026-07-23T22:48:29","date_gmt":"2026-07-23T22:48:29","guid":{"rendered":"https:\/\/www.olympiajournal.com\/news\/story\/605234\/with-half-of-britains-horses-overweight-bifid-launches-grainfree-lowsugar-feed-for-the-nations-gooddoers.html"},"modified":"2026-07-23T22:48:29","modified_gmt":"2026-07-23T22:48:29","slug":"with-half-of-britains-horses-overweight-bifid-launches-grainfree-lowsugar-feed-for-the-nations-gooddoers","status":"publish","type":"post","link":"https:\/\/www.olympiajournal.com\/news\/story\/605234\/with-half-of-britains-horses-overweight-bifid-launches-grainfree-lowsugar-feed-for-the-nations-gooddoers.html","title":{"rendered":"With Half of Britain&#8217;s Horses Overweight, Bifid Launches Grain-Free, Low-Sugar Feed for the Nation&#8217;s Good-Doers"},"content":{"rendered":"<div style=\"float:right;width:250px;padding:8px 10px 10px 10px\">\n<div><a rel=\"nofollow noopener\" href=\"https:\/\/www.abnewswire.com\/upload\/2026\/07\/1784809547.jpg\" style=\"border:none !important\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-29\" title=\"With Half of Britain&#039;s Horses Overweight, Bifid Launches Grain-Free, Low-Sugar Feed for the Nation&#039;s Good-Doers\" src=\"https:\/\/www.abnewswire.com\/upload\/2026\/07\/1784809547.jpg\" alt=\"With Half of Britain&#039;s Horses Overweight, Bifid Launches Grain-Free, Low-Sugar Feed for the Nation&#039;s Good-Doers\" width=\"225\" height=\"151\" style=\"padding:0px 0px 10px 10px;border:0 solid !important\" \/><\/a><\/div>\n<div class=\"quotes\">\n<div>Bifid Launches Grain-Free, Low-Sugar Feed for the Nation&#8217;s Good-Doers<\/div>\n<\/div>\n<\/div>\n<div style=\"font-style:italic;padding:8px 0px\">Now delivering across the UK, Bifid&#8217;s fibre-first range targets the native ponies and leisure horses most at risk from obesity, EMS, and laminitis\u2014while helping owners cut weekly supplement spend.<\/div>\n<p style=\"text-align: justify\"><strong>Britain&#8217;s quiet welfare crisis<\/strong><\/p>\n<p style=\"text-align: justify\">The UK&#8217;s beloved natives&mdash;the Welshies, cobs, Shetlands, and New Forest ponies that fill the nation&#8217;s paddocks&mdash;are, by their own hardy design, dangerously good at gaining weight on rich British grass. Around half of UK horses and ponies are now overweight or obese, a figure that climbs to roughly 70% in some native breeds. Nearly a quarter of native ponies and cobs have equine metabolic syndrome&mdash;the &#8220;good-doer&#8217;s curse&#8221; that leads straight to laminitis. For most British owners, keeping a native trim is a constant challenge.<\/p>\n<ul style=\"text-align: justify\">\n<li>~50% of UK horses &amp; ponies are overweight or obese<\/li>\n<li>~70% obesity rate in some native pony breeds<\/li>\n<li>23% of UK native ponies &amp; cobs have EMS<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><strong>Feed made for a native&#8217;s metabolism<\/strong><\/p>\n<p style=\"text-align: justify\">Bifid&#8217;s grain-free, low-sugar\/low-starch feeds replace high-starch grain with highly digestible fibre, giving good-doers condition and slow-release energy without the sugar load that drives insulin dysregulation and laminitis. It&#8217;s an approach built for exactly the horses Britain struggles most to manage&mdash;the laminitis-prone, the sedentary nellies, and the ponies who &#8220;live on fresh air&#8221;.<\/p>\n<p style=\"text-align: justify\"><strong>What owners are reporting<\/strong><\/p>\n<p style=\"text-align: justify\">UK customers describe steadier digestion, fewer upsets, and a lighter feed-room shelf as standalone supplements become unnecessary. Owners report savings of hundreds of pounds per week after switching.<\/p>\n<p style=\"text-align: justify\">&#8220;We replaced three separate supplements with Bifid products. Feeding is simpler and the horses have remained healthy and consistent.&#8221; &mdash; Luke, Surrey, UK <strong>European heritage, trusted brands<\/strong><\/p>\n<p style=\"text-align: justify\">Bifid pairs its line (established 2020) with long-established European equine names&mdash;H&ouml;veler (since 1905), Derby (since 1956), Equinova (since 2003), and Derbymed (since 2006)&mdash;offering British owners nutrition rooted in more than a century of formulation science.<\/p>\n<p style=\"text-align: justify\"><strong>Service &amp; quality<\/strong><\/p>\n<p style=\"text-align: justify\">Bifid delivers UK-wide with free home delivery, a 30-day money-back guarantee, 24\/7 customer care, and free nutrition advice. The company holds a 9.0 rating across roughly 24,000 reviews (Feedback Company) and 4.2\/5 on Trustpilot. Manufactured in GMP+ and HACCP certified facilities with strict quality assurance procedures. Raw materials undergo routine quality control and products are manufactured to European feed safety standards.<\/p>\n<p style=\"text-align: justify\">&#8220;Every British owner with a good doer knows the daily battle with grass and waistlines,&#8221; said Miriam Clegg, Senior Nutritionist at Bifid. &#8220;Our grain-free range offers a simple, low-sugar way to keep native ponies healthy and prevent laminitis &mdash; without needing a shelf full of supplements.&#8221;<\/p>\n<p style=\"text-align: justify\"><strong>Availability<\/strong><\/p>\n<p style=\"text-align: justify\">Bifid&#8217;s grain-free, low-sugar\/low-starch feeds are available now at <a rel=\"nofollow noopener\" href=\"https:\/\/bifid.com\/uk\" target=\"_blank\">Bifid.com\/uk<\/a>, with UK-wide delivery, first-time-buyer offers, and Subscribe &amp; Save. Yard and bulk discounts are available.<\/p>\n<p style=\"text-align: justify\"><strong>About Bifid<\/strong><\/p>\n<p style=\"text-align: justify\">Bifid is a premium equine nutrition retailer offering <a rel=\"nofollow noopener\" href=\"https:\/\/bifid.com\/uk\/products\/feed.html\" target=\"_blank\">feed<\/a>, supplementary feeds, supplements, body care, and vet-grade products, with a focus on gut health and grain-free nutrition. An &#8220;Aroma Chimie&#8221; initiative, Bifid delivers across the United Kingdom, the United States, and the United Arab Emirates. Learn more at Bifid.com\/uk.<\/p>\n<p style=\"text-align: justify\"><strong>Press contact:<\/strong> marketing@bifid.com<\/p>\n<p class=\"caps\"><span style='font-size:18px !important'>Media Contact<\/span><br \/><strong>Company Name:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.abnewswire.com\/companyname\/bifid.com_192487.html\">Bifid UK<\/a><br \/><strong>Contact Person:<\/strong> PR Team<br \/><strong>Email:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.abnewswire.com\/email_contact_us.php?pr=with-half-of-britains-horses-overweight-bifid-launches-grainfree-lowsugar-feed-for-the-nations-gooddoers\">Send Email<\/a><br \/><strong>Country:<\/strong> United Kingdom<br \/><strong>Website:<\/strong> <a rel=\"nofollow noopener\" href=\"https:\/\/bifid.com\/uk\/\" target=\"_blank\">https:\/\/bifid.com\/uk\/<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.abnewswire.com\/press_stat.php?pr=with-half-of-britains-horses-overweight-bifid-launches-grainfree-lowsugar-feed-for-the-nations-gooddoers\" alt=\"\" width=\"1px\" height=\"1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bifid Launches Grain-Free, Low-Sugar Feed for the Nation&#8217;s Good-Doers Now delivering across the UK, Bifid&#8217;s fibre-first range targets the native ponies and leisure horses most at risk from obesity, EMS,<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.olympiajournal.com\/news\/wp-json\/wp\/v2\/posts\/605234"}],"collection":[{"href":"https:\/\/www.olympiajournal.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.olympiajournal.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.olympiajournal.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.olympiajournal.com\/news\/wp-json\/wp\/v2\/comments?post=605234"}],"version-history":[{"count":0,"href":"https:\/\/www.olympiajournal.com\/news\/wp-json\/wp\/v2\/posts\/605234\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.olympiajournal.com\/news\/wp-json\/wp\/v2\/media?parent=605234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.olympiajournal.com\/news\/wp-json\/wp\/v2\/categories?post=605234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.olympiajournal.com\/news\/wp-json\/wp\/v2\/tags?post=605234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}