Real estate agents describe a home or paste a listing URL. Sage writes the copy, designs the creative, sets the targeting and budget, and launches the campaign once the agent approves the exact cost.
ALBUQUERQUE, N.M., September 16, 2026 – Walled Garden, the Facebook and Instagram advertising platform built for real estate agents, brokers, mortgage professionals, and title companies, today announced the launch of Sage, an AI advertising agent that builds and launches listing ad campaigns from a plain-language conversation. Sage is available now inside every Walled Garden account at https://walledgardenhq.com/sage.
Sage is built for agents who have a home to promote and no time to learn ad software. Instead of working through Meta Ads Manager or a multi-step template wizard, an agent types a short description of the listing, the way they would text a coworker, or pastes a link to the listing. Sage reads the details, writes the ad copy, designs the creative, selects a buyer audience around the home, sets the budget and campaign objective, and presents the finished campaign for review. Any part of it can be changed in the same conversation before launch.
Nothing spends until the agent says so. Before a campaign goes live, Sage shows the exact cost, including ad spend and the Walled Garden fee, and waits for approval. Once approved, the campaign launches to Facebook and Instagram and leads are delivered directly to the agent.
Because campaigns run on Walled Garden’s own advertising account, agents never connect, configure, or manage a Meta ad account of their own. Agents can charge the card on file or bill a campaign to a client’s card, which allows brokerages, teams, and marketing partners to run ads on behalf of the people they serve.
How Sage works
The process has four steps. The agent describes the listing or pastes a URL. Sage builds the campaign, including creative, copy, and targeting, in seconds. The agent reviews the exact cost and approves the spend. The campaign goes live on Facebook and Instagram, and leads come straight to the agent.
“Agents do not want to become media buyers. They want the phone to ring when a home hits the market,” said Travis Thom, CEO and co-founder of Walled Garden. “We have spent years removing steps from ad setup. Sage removes the setup entirely. You tell her about the listing, you look at the number, and you approve it. That is the whole job.”
Thom has managed more than $100 million in Meta advertising spend over more than 15 years and has generated more than 4 million real estate leads. He is a Certified Meta Marketing Partner and previously served on Facebook’s Real Estate Advisory Board.
“Every decision Sage makes is visible and adjustable before anything launches,” said Toni Thom, co-founder of Walled Garden. “Agents can change the budget, the audience, or the goal just by asking. The approval step is a hard gate, not a checkbox. That combination is what makes it safe to hand this work to an AI agent.”
From one message to a live ad
A demonstration on the Sage page shows the full sequence. An agent enters “Just listed, Glen Gardner, NJ. $275,000, historic 3-story colonial. Let’s get buyers in the door.” Sage returns a designed ad with four creative variants, headline and body copy, and a buyer audience near the home, followed by an itemized cost for a seven-day campaign. After approval, the ad is live on Facebook and Instagram. Sample campaigns launched through Sage, including new home, just listed, and just sold ads in Albuquerque, Houston, and Las Vegas, are published on the page.
Walled Garden describes Sage as the first conversational ad agent built specifically for the real estate industry, available exclusively on its platform.
Availability
Sage is included in Walled Garden accounts and is available now. Real estate professionals can see Sage in action and start their first campaign at https://walledgardenhq.com/sage.
About Walled Garden
Walled Garden is a Facebook and Instagram advertising platform for real estate agents, brokers, mortgage professionals, and title companies. Founded in 2020 and based in Albuquerque, New Mexico, Walled Garden runs campaigns on its own Meta advertising infrastructure so customers can launch listing, open house, and buyer lead ads without managing an ad account. Sage, the company’s AI advertising agent, is available in every account. Learn more at https://walledgardenhq.com.
Media contact
Travis Thom CEO and Co-founder, Walled Garden
[email protected]
https://walledgardenhq.com
Media ContactCompany Name: Walled GardenContact Person: Travis ThomEmail: Send EmailCity: AlbuquerqueState: New MexicoCountry: United StatesWebsite: https://walledgardenhq.com
