Brooklyn, NY, USA – August 21, 2026 – RoundGlasses.Shop, a new direct-to-consumer eyewear brand, today announced its official launch as the only online eyewear destination dedicated exclusively to round glasses frames. The company offers more than 500 round styles for men and women, spanning prescription glasses, sunglasses, and blue-light-blocking lenses, with prices starting at $144 — a fraction of the $400 to $600 typically charged for comparable frames at traditional opticians.
While round frames have remained a mainstay of eyewear fashion for more than 150 years, The Round Glasses Shop says most retailers who market “round” glasses rarely sell frames that are circle shaped. The company built its catalog around what it calls a strict 360° roundness standard, ensuring every frame in its collection is a true circle or very close to a circle shape..
“Round glasses have always had this incredible cultural weight — Lennon, Gandhi, Harry Potter — but finding a genuinely round pair online has been surprisingly hard,” said Sam Sapozhnik, manager of The Round Glasses Shop. “Many companies idea of round eyeglass frames is frames that aren’t perfectly square. We built a company around the idea that not being rectangle shaped does not make you round. If it’s not a true circle or close to that, it’s not on our site.”
The RoundGlasses.Shop collection includes:
Men’s and women’s round frames in titanium and acetate, from wire-thin classics to oversized statement styles
Prescription-ready lenses with anti-reflective coating, plus a free virtual try-on and face-shape styling consultation
UV400 polarized round sunglasses and blue-light-blocking lenses for screen use
Free shipping on orders over $99 and 30-day free returns on every order
Round Eyeglass Frames are available now at roundglasses.shop, with new styles added regularly and free shipping on all U.S. orders over $99.
About RoundGlasses.Shop
RoundGlasses.Shop is a direct-to-consumer eyewear brand and the world’s only online store dedicated exclusively to round eyeglasses frames. Founded on the belief that round means round, the company offers prescription glasses, sunglasses, and blue-light lenses in more than 500 styles for men and women.
For updates, follow RoundGlasses.Shop on Instagram @roundglassesshop
Learn more at roundglasses.shop
Media ContactCompany Name: The Round Glasses ShopContact Person: Sam SapozhnikEmail: Send EmailCity: BrooklynState: NYCountry: United StatesWebsite: roundglasses.shop
