DIAMOND SPRINGS, Calif. – June 29, 2026 – SaunaCloud, a California-based builder of custom infrared saunas, is spotlighting the future of the infrared sauna market following a new Forbes Business Council article by SaunaCloud founder and CEO Christopher Kiggins.
In the Forbes article, “Infrared Saunas: The Trends Shaping The Market’s Next Decade,” Kiggins argues that the infrared sauna category is moving beyond fad wellness and into a more mature phase driven by preventative health, residential adoption, modular manufacturing, scientific education, and greater transparency from brands.
The full article is available on Forbes here: https://www.forbes.com/councils/forbesbusinesscouncil/2026/06/29/infrared-saunas-the-trends-shaping-the-markets-next-decade/
According to the article, the global infrared sauna market is projected to reach $3.64 billion by 2033, growing at a 9.8% compound annual growth rate. Kiggins also notes that the residential segment accounted for almost 60% of the market in 2025, reflecting a shift in how consumers think about saunas: not just as spa amenities, but as long-term wellness investments inside the home.
“At SaunaCloud, we see the market moving away from generic sauna boxes and toward purpose-built wellness spaces,” said Christopher Kiggins, founder and CEO of SaunaCloud. “The next decade of this category will be defined by custom infrared saunas that fit real homes, real routines, and real buyer expectations. That means better guidance, better materials, better infrared sauna heaters, and a more thoughtful approach to integrating red light therapy.”
One of the trends Kiggins identifies is the growing convergence between infrared saunas and red light therapy. Buyers are increasingly looking for a home sauna with red light therapy rather than treating the two modalities as separate purchases. SaunaCloud says this shift is one reason the red light infrared sauna category is becoming more important for homeowners, wellness professionals, hotels, spas, and high-end residential projects.
The article also addresses what Kiggins describes as “spec sheet paralysis,” where buyers moving from sauna users to sauna owners become overwhelmed by technical comparisons. SaunaCloud says its design-led approach is intended to help clients understand the practical meaning of heater type, EMF performance, cabin layout, electrical requirements, red light positioning, materials, and long-term use.
“Most serious buyers are not just asking whether a sauna looks good,” Kiggins said. “They want to know whether it is safe, whether the heat feels right, whether the materials are clean, whether the red light is positioned properly, and whether the company behind the sauna can actually guide them before and after the sale. Trust is becoming the product.”
Kiggins also points to modularity as a major driver of residential growth. In the past, installing a sauna inside a high-rise apartment, spare bedroom, home gym, or compact residential space could be difficult or impractical. Advances in modular manufacturing have lowered that barrier, allowing more buyers to consider custom infrared saunas that can be assembled in the room where they will be used.
That shift has also changed how buyers compare professionally designed saunas with DIY infrared saunas. While DIY infrared saunas may appeal to homeowners who want to build or modify their own wellness space, SaunaCloud says many buyers eventually discover that heater selection, ventilation, electrical planning, wood quality, layout, and red light placement are not simple afterthoughts. They are core parts of how the sauna performs over time.
Material transparency is another major theme in the Forbes article. Kiggins notes that a safe heated space depends on clean, unaltered wood and that brands should be more explicit about material choices, especially as cedar supply and softwood lumber costs face pressure. SaunaCloud builds with Western Red Cedar and emphasizes material quality as part of the safety and comfort story, not merely an aesthetic upgrade.
The company believes the broader market is entering a new phase where wellness marketing alone will not be enough. Buyers will increasingly reward brands that can explain the science, design choices, safety considerations, heater technology, and installation requirements behind their products.
“Infrared sauna buyers are becoming more informed,” Kiggins said. “They are looking past vague wellness claims and asking better questions. That is good for the category. It pushes companies to compete on transparency, education, and long-term value instead of just louder marketing.”
SaunaCloud designs and builds custom infrared saunas for residential and commercial clients, including homeowners, wellness spaces, hotels, spas, and recovery-focused environments. The company’s saunas can include integrated red light therapy options, premium infrared sauna heaters, Western Red Cedar interiors, and layouts designed around each client’s available space and intended use.
To learn more about SaunaCloud, visit: https://www.saunacloud.com/
About SaunaCloud
SaunaCloud designs and builds custom infrared saunas for homes, wellness spaces, hotels, spas, and commercial environments. Founded by Christopher Kiggins, SaunaCloud helps clients create purpose-built infrared sauna environments for recovery, sleep, relaxation, and long-term wellness routines. The company focuses on custom design, premium materials, infrared heater performance, red light therapy integration, and a consultative buying experience.
Media ContactCompany Name: SaunaCloudContact Person: Christopher KigginsEmail: Send EmailCountry: United StatesWebsite: https://saunacloud.com/
